Artificial intelligence allows your company to provide immediate attention, increase sales, and what’s more important, have clients happy with your service.
The Net Promoter Score (NPS) is an indicator used to measure client loyalty and satisfaction. It aims to calculate the probability that a person recommends a brand, company, product, or service to another person.
So how can conversational commerce, better known as c-commerce, help you improve this indicator? By giving a more personalized service with a closer rapport, and above all, being scalable. It’s easy to know who your clients are and always be available when you’re a small company. But what happens when you cater to thousands of millions of people? Customer service becomes a challenge, call centers are expensive, and personalizing service can be practically impossible.
This is where technology becomes a crucial tool. With products like virtual assistants, you can automate processes, get to know your clients better, and have your service staff focus on cases that need more attention.
Here are three reasons why c-commerce is your best bet to stay close to your clients and increase loyalty:
- Virtual assistants learn quickly. Nowadays, it’s easier to decipher what your clients need, no matter how they express it in a WhatsApp conversation. Virtual assistants can even ask questions to better understand what users need. This allows you to automate repetitive conversations and streamline the service. In the retail industry, assistants are able to answer between 30% and 45% of the most common user questions after only one training round.
- Service of excellence. Virtual assistants incorporate artificial intelligence and machine learning algorithms to offer a personalized, fast service tailored to the client's needs and preferences. Likewise, they are available 24/7, all year round, to answer any user question (without the tiresome waiting times of a call center).
- Experts in your products. Virtual assistants can guide your clients regarding product specs and instructions for use, which is very important in industries like technology and is reflected in an increase in sales.
There are cases in Mexico like the Sears case, which has automated 75% of interactions with clients using artificial intelligence and conversational commerce strategies developed with Yalo. As a result, it has not only increased sales, but what’s most important, its customers are satisfied with the service.
If you’re looking for an ally to help you improve your relationship with your clients on the technology front, it’s time to contact us.
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