Yalo blogs

Discover the latest insights, news, product updates and industry trends from the Yalo team.

Recent Blogs

What is a CDP, and how can it transform your marketing campaigns?

What is a CDP, and how can it transform your marketing campaigns?

Martina Romero

A Customer Data Platform (CDP) unifies customer data into actionable insights, enabling personalized campaigns and smarter decisions. Discover how it can drive engagement and maximize results when combined with AI.

December 10, 2024

Transforming sales with AI: The importance of consumer data analysis

Transforming sales with AI: The importance of consumer data analysis

Andrés Stella

The use of AI in consumer data analysis is revolutionizing sales in the consumer goods sector, enabling companies to personalize experiences, build customer loyalty, and increase revenue. Discover how AI can become a key competitive advantage.

February 28, 2022

The 3 AI Innovations Driving Growth for Consumer Packaged Goods Brands

The 3 AI Innovations Driving Growth for Consumer Packaged Goods Brands

Christian Saravia

Christian Saravia

Artificial intelligence (AI) is transforming consumer goods companies by automating operations, enhancing customer interactions, and optimizing sales strategies. This blog explores three key AI trends—automation, real-time customer interaction, and persona

October 24, 2024

How Yalo's Conversational Intelligence transforms business relationships

How Yalo's Conversational Intelligence transforms business relationships

Andrés Stella

We empower businesses with intelligent agents capable of orchestrating entire customer lifecycles through personalized, purpose-driven conversations.

February 28, 2022

Empowering efficiency with AI in the Automotive Supply Chain: How Yalo is Making a Difference

Empowering efficiency with AI in the Automotive Supply Chain: How Yalo is Making a Difference

Santiago Coppiano

Santiago Coppiano

Yalo Automotive Cloud is more than just a solution; it's a catalyst for success in the automotive supplies industry.

February 29, 2024

Empowering businesses with Conversational intelligence

Empowering businesses with Conversational intelligence

Javier Mata

Our platform allows companies to interact more personally with their customers, resulting in increased engagement, loyalty, and sales.

August 20, 2020

Revolutionizing the Construction Industry with Yalo: Bridging the gap between constructors and point of sales

Revolutionizing the Construction Industry with Yalo: Bridging the gap between constructors and point of sales

Santiago Coppiano

Santiago Coppiano

Yalo emerges as a beacon of hope, offering tailored solutions designed to streamline operations and drive growth in the construction industry.

February 29, 2024

Unveiling Yalo's impact: a simplified guide to distribution excellence in 2024

Unveiling Yalo's impact: a simplified guide to distribution excellence in 2024

Daniel Nieto

Seamless connections and increased efficiency become the new norm for success and evolve distribution landscape in 2024

October 23, 2023

Empowering mass consumption with Generative AI: The new era of personalization

Empowering mass consumption with Generative AI: The new era of personalization

Rodrigo Figueras

Rodrigo Figueras

Generative AI has become a valuable tool for understanding consumption trends throughout the year.

January 10, 2024

Yalo launches the next generation of Studio+

Yalo launches the next generation of Studio+

Yalo

Yalo's AI agents help sell, market, and handle the entire customer journey for companies.

September 25, 2022

Trends for mass consumer distributors: How digitalization and WhatsApp are transforming the sales channel

Trends for mass consumer distributors: How digitalization and WhatsApp are transforming the sales channel

Daniel Nieto

One of the main challenges of traditional distribution has been the complexity of standardization and managing the representation of brands and manufacturers, involving a wide network of intermediaries.

October 23, 2023

WhatsApp as a channel that generates sales opportunities and fosters new business

WhatsApp as a channel that generates sales opportunities and fosters new business

Erick Buzzi

Conversational commerce is poised to transform the future of business relationships worldwide, and institutions that embrace this model are the pioneers that will benefit the most from this technology.

WhatsApp: The Revolution in the B2B World and Its Impact on Conversational Commerce

WhatsApp: The Revolution in the B2B World and Its Impact on Conversational Commerce

Emilio Aponte

WhatsApp has evolved from being a simple messaging application to an essential tool in B2B strategy and a significant influence in the world of marketing and sales.

October 3, 2023

Conversations with Impact: How WhatsApp is Transforming Commerce in Colombia

Conversations with Impact: How WhatsApp is Transforming Commerce in Colombia

Alejandro Llano

Alejandro Llano

Colombia has stood out for its rapid adoption of communication technologies. WhatsApp has become the most popular messaging application in the country, with an astonishing market share of 94%.

September 11, 2023

Personalization with purpose: How Yalo transforms commerce

Personalization with purpose: How Yalo transforms commerce

Karewytt Gonzalez

Karewytt Gonzalez

Personalization is no longer just an added step to the shopping experience. It has become an essential requirement as consumers seek a deeper connection with brands and suppliers.

The GEN AI impact on conversational commerce

The GEN AI impact on conversational commerce

Karewytt Gonzalez

Karewytt Gonzalez

GEN AI has created highly sophisticated virtual assistants that can understand the context of a conversation and have natural dialogues with users. This transformative technology has revolutionized customer service, personal

How conversations generate and move business in conversational commerce with Yalo

How conversations generate and move business in conversational commerce with Yalo

Karewytt Gonzalez

Karewytt Gonzalez

As conversational commerce evolves, conversations will continue to be the key to lasting business success

WhatsApp is the most used communication APP in Brazil, according to a study by IDC and Yalo.

WhatsApp is the most used communication APP in Brazil, according to a study by IDC and Yalo.

Roberta Costa

WhatsApp is overwhelmingly the most adopted messaging platform by small, medium, and large companies in Brazil, with 95% of them confirming this choice.

August 30, 2023

Listening to connect: the key to a unique customer experience

Listening to connect: the key to a unique customer experience

Karewytt Gonzalez

Karewytt Gonzalez

Beyond words, active listening emerges as a beacon of genuine connection in commerce.

Transforming industry consulting: Strategies to meet retailer and vendor demands in a challenging context

Transforming industry consulting: Strategies to meet retailer and vendor demands in a challenging context

Tiago Maldaner

In the B2B world, the relationship between industry and retailers goes beyond commercial transactions, and salespeople play a key role in providing in-depth knowledge about products, categories and market strategies.

August 21, 2023

From noise to meaning: Yalo optimizes the shopping experience through intelligent listening

From noise to meaning: Yalo optimizes the shopping experience through intelligent listening

Karewytt Gonzalez

Karewytt Gonzalez

One of the most significant problems arising from traditional commerce is the sending of offers and products that are not relevant to the customer's business

Overcoming the daily challenges of salespeople in the B2B world

Overcoming the daily challenges of salespeople in the B2B world

Mauricio Guillén

Mauricio Guillén

Discover how Yalo is transforming the way B2B CPG companies address their business challenges.

Embracing the Past, Building the Future: Yalo's Game-Changing Approach to Banking

Embracing the Past, Building the Future: Yalo's Game-Changing Approach to Banking

Eleni Hernandez

Eleni Hernandez

Say goodbye to long queues, time-consuming calls, and endless paperwork. Discover how Yalo is revolutionizing the banking industry by bringing back the personal touch that was once synonymous with financial institutions.

WhatsApp and conversational commerce: driving the seamless shopping experience

WhatsApp and conversational commerce: driving the seamless shopping experience

Karewytt Gonzalez

Karewytt Gonzalez

In today's digital age, WhatsApp has become an essential tool for enhancing the customer experience through conversational commerce. Discover how WhatsApp and conversational commerce with Yalo can drive your seamless shopping experience!‍

The Behavior of WhatsApp Users in Brazil: Insights and Trends

The Behavior of WhatsApp Users in Brazil: Insights and Trends

Erick Buzzi

WhatsApp has established itself as the most widely used application in Brazil in recent years, with over 2 billion users in 180 countries worldwide.

Introducing One-Chat Buy: The Future of Conversational Commerce

Introducing One-Chat Buy: The Future of Conversational Commerce

Javier Mata

With the power of personalized, contextual, and simple conversations, purchasing products has never been easier or more enjoyable. One-Chat Buy is built specifically to improve conversational commerce experiences in WhatsApp - learn more!

August 20, 2020

Enhancing Conversational Commerce with Generative AI

Enhancing Conversational Commerce with Generative AI

Javier Mata

At Yalo, we are constantly striving to innovate and enhance the conversational commerce experience for businesses and customers alike. Today, we are thrilled to announce our latest use of generative AI capabilities in conversational commerce - learn more!

August 20, 2020

Expertos alientan a empresas mexicanas a adoptar el "comercio conversacional"; WhatsApp crece al igual que los bloqueadores de anuncios en Facebook

Expertos alientan a empresas mexicanas a adoptar el "comercio conversacional"; WhatsApp crece al igual que los bloqueadores de anuncios en Facebook

Yalo

Los expertos predicen que el poder de las conversaciones instantáneas en el ‘comercio conversacional’ podría ser uno de los principales impulsores del crecimiento del comercio electrónico en México este año...

September 25, 2022

The Yalo rebrand: How a new way to tell our stories is taking us to the next level

The Yalo rebrand: How a new way to tell our stories is taking us to the next level

Ari Maerina

Contrary to popular belief, a brand is not a just a logo. A brand combines all tangible and intangible elements representing an organization or company. Here is how we went about our rebrand and our thought process - take a look!

October 4, 2022

Welcome Salesforce Customers to the WhatsApp era!

Welcome Salesforce Customers to the WhatsApp era!

Phil Sebok

Last Tuesday, Meta announced a new partnership with Salesforce and we, at Yalo, are delighted to offer this new upgrade to all our customers and any business that wants to do Conversational Commerce.

October 4, 2022

True Conversational Commerce: The Future of Commerce is Personal, at Scale

True Conversational Commerce: The Future of Commerce is Personal, at Scale

Yalo

Conversational Commerce is poised to transform the future of commerce for businesses around the world. Companies that embrace c-commerce today are the pioneers and leaders who will benefit most from this technology...

September 25, 2022

Conversational Commerce transforms traditional channels for Consumer Goods Companies (CPGs)

Conversational Commerce transforms traditional channels for Consumer Goods Companies (CPGs)

Andy Booth

Learn how Yalo helped 3 CPG companies overcome key challenges to digital transformation, establish meaningful engagement, and deepen the relationships with their customers at scale through Conversational Commerce...

September 9, 2022

Yalo Conecta: the future: digital and conversational

Yalo Conecta: the future: digital and conversational

Yalo

Yalo hosted its annual Yalo Conecta event in Mexico City on June 14 and 15 at the St Regis Mexico City, a private event bringing together many of LATAM’s largest retailers, financial institutions, and consumer goods companies...

September 25, 2022

Whose ‘convenience’ exactly? Conversational Commerce Goes Back To Basics

Whose ‘convenience’ exactly? Conversational Commerce Goes Back To Basics

Mauricio Guillén

Mauricio Guillén

“Hi, a heat wave is expected next week in your city. In past similar occurrences, ice cream sales have increased 20%, prepare your inventory now so you don’t run out of supply!” What if the corner shop owners could receive valuable information like that?

How Technology can bring relationships back to business thanks to Conversational Commerce

How Technology can bring relationships back to business thanks to Conversational Commerce

Andrés Stella

Have you ever received an offer from a brand that was completely irrelevant, and way out of context? Have you ever been pushed on a product that didn’t fit your needs?

February 28, 2022

Reports of the Demise of the Corner Shop Have Been Greatly Exaggerated

Reports of the Demise of the Corner Shop Have Been Greatly Exaggerated

Luis Roberto Acosta

Luis Roberto Acosta

You may have heard over and over that our beloved local retailers were nothing but doomed. Amazon was going to crush them. Then the coronavirus would shy everyone away. Soaring prices were sure to make them lose most customers to big supermarkets...

February 22, 2022

Yalo launches "Studio" a No-Code tool that allows everyone to program experiences in WhatsApp

Yalo launches "Studio" a No-Code tool that allows everyone to program experiences in WhatsApp

Yalo

Businesses of all sizes, in any part of the world can use Studio to create and automate any process to sell through messaging applications like WhatsApp.

September 25, 2022

5 reasons to trust your privacy and data with Yalo

5 reasons to trust your privacy and data with Yalo

Kyle Passarelli

Kyle Passarelli

Yes, we know, every tech company tells you that security is a top priority for them, and in that regard, we are no different. But we really mean it and we want to share with you how we are enabling end-to-end secure commerce for the messaging era.

Payments done easy and secure with Yalo: how we work with financial companies

Payments done easy and secure with Yalo: how we work with financial companies

Kyle Passarelli

Kyle Passarelli

But is it secure? That’s one of the main questions users ask themselves when they make an online purchase. Users expect to pay for a product just as easily and securely as they send a message.

Yalo raises series C financing to strengthen leadership in conversational commerce and capitalize on Whatsapp's 2 billion user base

Yalo raises series C financing to strengthen leadership in conversational commerce and capitalize on Whatsapp's 2 billion user base

Yalo

Yalo Raises $50 Million in Financing Led by Existing Investor B Capital. Financing Will Support Expansion in Latin America and Southeast Asia; Development of New Conversational Commerce Products.

September 25, 2022

Why does SaaS make companies and their clients happier?

Why does SaaS make companies and their clients happier?

Victor Marroquín

Victor Marroquín

Software as a Service (SaaS) solutions are useful in all company departments. However, benefits are even greater when it comes to the customer service area...

5 technology benefits for sales

5 technology benefits for sales

Lina Obregón

The c-commerce link has always been present in the history of mankind. Today, however, conversations are in digital channels: We spend 84% of cell phone time on WhatsApp, and we send every month an average of 500 messages to virtual assistants...

October 13, 2020

Epic fails when implementing c-commerce (and how to avoid them)

Epic fails when implementing c-commerce (and how to avoid them)

Yalo

Without knowing it, companies new to conversational commerce could be making mistakes that result in a waste of time and money. They must be avoided at all cost!

September 25, 2022

Four reasons why SaaS is a better bet than on-premise platforms

Four reasons why SaaS is a better bet than on-premise platforms

Diego Figueroa

Software as a Service (SaaS) is an increasingly popular solution for companies. But what exactly is SaaS? ...

The 6 stages of the customer journey (And how to boost them through c-commerce)

The 6 stages of the customer journey (And how to boost them through c-commerce)

Javier Baez

Virtual assistants make it easier for your brand to be known in the digital age. You can communicate with your customers through the messaging apps they use most, ensuring that 90% of people read your message...

Accompanying Clients When, Where, and How They Want it: The Great Benefit of C-commerce

Accompanying Clients When, Where, and How They Want it: The Great Benefit of C-commerce

Lina Obregón

C-commerce is about adapting your company to what your clients need and taking your communication to the messaging platforms that they already use every day...

October 13, 2020

Why is c-commerce a big ally for working from home?

Why is c-commerce a big ally for working from home?

Raquel Castañeda Sauza

Raquel Castañeda Sauza

Many companies have seen the benefits of their employees working from home in terms of quality of life, reduced travel times and closeness to their families...

January 27, 2021

The three secrets to increase your NPS with C-commerce

The three secrets to increase your NPS with C-commerce

Mariana Aguirre

Mariana Aguirre

Artificial intelligence allows your company to provide immediate attention, increase sales, and what’s more important, have clients happy with your service...

January 27, 2021

Three benefits of digitizing the mom and pop shops

Three benefits of digitizing the mom and pop shops

Jennifer Hernández

Jennifer Hernández

Despite its importance in the region, the way these corner stores operate is almost the same than in the last 50 years. In fact, one of the most relevant changes was going from traveling sales to pre-sales...

December 23, 2020

The three powers of conversational banking to transform this sector

The three powers of conversational banking to transform this sector

Javier Baez

Two years ago, Banco Azteca adopted an instant messaging strategy to connect with its clients on their smartphones in order to foster financial inclusion. What started as a good idea has become a key aspect for the future of financial institutions...

Four steps to integrate WhatsApp API to your business

Four steps to integrate WhatsApp API to your business

Marcela Cruz

Do you have many people in your customer support team? Do you get more than 500 messages a day? WhatsApp’s API (Application Programming Interface) is your best bet to scale your operation...

Reasons why WhatsApp is the channel with the best conversion rate

Reasons why WhatsApp is the channel with the best conversion rate

Fernando Obregón

Fernando Obregón

Address the right audience, at the right time, on the right channel and provide an experience that is meaningful for the consumer and returns new insights, fidelization, brand awareness and ultimately... conversion...

December 1, 2020

5 benefits of serving your customers on WhatsApp

5 benefits of serving your customers on WhatsApp

Yalo

AI offers great benefits for the companies that are willing to invest in it: from higher sales to immediate attention and a more satisfied and loyal customer...

September 25, 2022

Three reasons to bet on conversational commerce

Three reasons to bet on conversational commerce

Yalo

Conversational commerce puts companies just a message away from their clients...

September 25, 2022

5 key conversational commerce solutions for Black Friday

5 key conversational commerce solutions for Black Friday

Lina Obregón

Black Friday is almost here, one of the most important sales seasons of the year. Users are increasingly demanding better service and attention from companies, so in this type of seasonality, conversational commerce becomes the best ally for brands...

October 13, 2020

Good news: Facebook’s Messenger API will support Instagram messaging

Good news: Facebook’s Messenger API will support Instagram messaging

Lina Obregón

You’ve probably noticed that the colors of the Messenger app changed and now you have the same icon to send messages on Instagram. This is more than an aesthetic change, it’s great news for all of us that do business on messaging apps...

October 13, 2020

How to use the WhatsApp API to double the conversion rate in your e-commerce?

How to use the WhatsApp API to double the conversion rate in your e-commerce?

Lina Obregón

Did you know that in Mexico an average e-commerce has a conversion rate of 1%?

October 13, 2020

How to leverage Yalo technology to automate 75% of your chat interactions?

How to leverage Yalo technology to automate 75% of your chat interactions?

Lina Obregón

In customer service processes you can (and should) take advantage of technology to provide better service and more efficiently.

October 13, 2020

How to use the WhatsApp API to reduce the number of calls in your call center?

How to use the WhatsApp API to reduce the number of calls in your call center?

Lina Obregón

This year we are living an unprecedented digital transformation, which has brought great learnings and challenges for all...

October 13, 2020

6 Steps To Prepare Your Company for C-Commerce

6 Steps To Prepare Your Company for C-Commerce

Iván Pérez

In order to make the implementation process as smooth as possible, we developed a list of steps to follow...

September 22, 2020

Yalochat raises $15 Million to expand its messaging-based CRM platform

Yalochat raises $15 Million to expand its messaging-based CRM platform

Yalo

Series B financing led by B Capital Group to fuel Yalochat’s rapid growth in Latam and Asia

September 25, 2022

Receiving a $15 million dollar investment: what does it mean to us.

Receiving a $15 million dollar investment: what does it mean to us.

Javier Mata

Over the past few months, at Yalo we have had our mission more present than ever: Building a platform that enables enterprises to digitally engage and delight their customers...

August 20, 2020

Changing the adoption curve with C-Commerce

Changing the adoption curve with C-Commerce

Andrés Cano

For the past century, technological adoption has followed a bell curve that was coined by Everett Rogers, as the Diffusion of Innovations, this curve explains how new ideas and technologies spread across a population in five stages...

August 17, 2020

The change of mindset that maximizes engagement

The change of mindset that maximizes engagement

Marcela Cruz

We are constantly driven to maintain the delivery of the best experiences and solve the needs of people that we barely know: the "user"...

Digital HR Transformation ¿How to handle it in a tech company?

Digital HR Transformation ¿How to handle it in a tech company?

Ingrid Mandujano

Ingrid Mandujano

When we think in Human Resources we expected talk about people, but HR is more than people. Working in a technology company, HR must be at the forefront of everything that happens in the technological world...

A service designed for you: using messaging to personalize user experience

A service designed for you: using messaging to personalize user experience

Javier Baez

Think about the last time you had to go out of your way to get a service or get information from a company. What if you didn’t need to adapt to a service, but instead the service adapts to you?

Yalo and governments of Latin America against COVID -19

Yalo and governments of Latin America against COVID -19

Adolfo Román

How times of crisis have proved to be a fertile field for things to grow.

Grow your sales with Yalo

The only native solution for B2B Conversational Commerce. Built to handle enterprise complexity and scale. Focused on driving ROI.