When we talk about sales channels that generate business opportunities, WhatsApp is one of the most promising tools. The favorite instant messaging app of Brazilians offers many possibilities to build relationships with potential customers and to conduct faster and more effective business approaches.
According to data released by Meta itself, there are 197 million WhatsApp users in Brazil, making it the second-largest market for the platform in the world, behind only India. In fact, the company emphasized during the WhatsApp Business Summit Brazil event that its intention is to invest even more in the country.
Mark Zuckerberg's company also revealed that 1 billion people communicate with commercial or service accounts on WhatsApp and Facebook Messenger. Research from the agency We Are Social, a reference in this type of study, shows that 93.4% of the population, or 9 out of 10 people in the country, have WhatsApp accounts. For this reason, Brazil is a priority in the corporate use of the tool.
So, how can your company be part of this exponential growth?
With the WhatsApp Business version, retailers can track metrics and evaluate their results. The app shows how many messages were sent, delivered, received, and read. Additionally, you can see the speed of the first contact and the average response time. With this data, companies can improve their strategies and come up with new sales ideas according to Meta:
- 40% of companies in the country use Facebook and Instagram ads that lead directly to a WhatsApp channel. The "Click-to-Message" format appears on users' profiles, and when clicked, the consumer is taken to WhatsApp, where brands can initiate conversations with the customer.
- Brazilian companies have already placed 1.75 million catalogs on the app, accessed by 13 million users per month. Daily revenue from these ads in Brazil grew more than 80% compared to the previous year.
- Country-specific revenue figures are not disclosed, but globally, the model generates $10 billion per year for the company.
The increase in the use of tools like WhatsApp and chatbots happened for a variety of reasons, but we can attribute it to the pandemic that drove the digital transformation of retail when physical stores were closed and needed new tools to sell. Additionally, e-commerce in Brazil was already gaining momentum; according to NielsenIQEbit, e-commerce grew by 20% in 2022 compared to 2021, with a total of R$ 187 billion in transactions compared to R$ 155 billion the previous year. In December 2020, they recorded a 53.83% increase compared to the same period in 2019.
Today, through virtual assistants, conversational commerce holds about 8% of the global e-commerce platform market, according to a study by Future Market Insights. The analysis also predicts a 15.6% growth, reaching a revenue of $26.3 billion by 2032. As a result, we can conclude that conversational commerce is one of the biggest bets for the future of companies worldwide.
Conversational commerce combines the best of in-person and digital while reaching consumers where they are. Companies can build personalized relationships with customers, offering all touchpoints, from marketing and customer service to sales, in one place, rather than scattered across various platforms.
Conversational commerce is poised to transform the future of business relationships worldwide, and institutions that embrace this model are the pioneers that will benefit the most from this technology.
If you want to enhance your customer experience, streamline your operations, and strengthen your business relationships through fluid and personalized conversations, we invite you to take the next step. Be part of the Yalo transformation.
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