+

Italcol leads omnichannel sales with Clara, its intelligent agent, enhancing order efficiency and frequency.

67%

of the registration target was achieved within just 4 months of the launch.

+60%

of the registered stores placed their first order on the platform.

30%

of those stores now place recurring orders.

Context

Italcol, a Colombian leader in concentrated animal feed and raw material commercialization, operates Italcol Mascotas, a division with 20 years of experience that has been pivotal in developing the pet food category in Colombia. Known for its focus on innovation, this division has developed products for all market segments and established its presence in Colombia, Panama, and Ecuador, where its brands are recognized for their quality, stability, and performance.

The challenge

Italcol Mascotas faced the challenge of better understanding the commercial activity of third-party-managed pet stores to implement effective trade marketing strategies and build closer, more organized communication.

Despite offering 24-hour delivery, the low adoption rate of its e-commerce channel limited growth. They needed an omnichannel solution to improve communication, boost marketing efforts, and facilitate transactions, increasing order frequency without expanding their salesforce and overcoming restrictions like invoicing limited to scheduled itineraries.

The goal was to strengthen client relationships, expand the portfolio, and increase the average ticket size while optimizing the customer experience in a competitive and dynamic market.

The Solution

Italcol Mascotas transformed its operational model by introducing Clara, its intelligent agent, as a strategic channel for direct and personalized communication with store owners. They also enabled an integrated channel, allowing orders at any time and reducing dependence on physical visits from the sales team.

By centralizing and analyzing real-time customer data, Italcol gained critical insights to personalize campaigns, tailoring offers and promotions to each store's needs. This optimized commercial operations, enhanced customer experience, and strengthened its omnichannel model, driving increased sales and digital adoption.

In a dynamic market like Colombia, Clara helped Italcol respond quickly and personally, standing out while building stronger client relationships for sustained growth.

The benefits

The platform enabled each store to:

Accessible and reliable channel

Easy registration without the need for additional apps, simplifying the process for customers.

Personalized offers

Delivered directly via WhatsApp, optimizing promotions and discounts for each store.

24/7 Availability

Allowing customers to place orders at any time with clear assignments to distributors.

Unified customer vision

Consolidating all customer information into a single system, enabling enhanced data analysis and providing key insights.

The implementation of these solutions not only strengthened relationships with pet stores but also paved the way for other Italcol business units to explore similar digital strategies, expanding the group's impact and reach in the market.

The results

Connection with
points of sale

In just four months since its launch, Italcol Mascotas has successfully registered 3,500 points of sale in Bogotá, achieving more than 67% of its goal. They are now planning an expansion to Medellín and other major cities in Colombia.

Adoption and customer loyalty

Over 60% of registered store owners placed their first order through the platform, taking advantage of exclusive activations and promotions. Of these, 30% have begun placing recurring orders.

Automation of assignment

Italcol Mascotas optimized its logistics, improving delivery accuracy and generating additional sales by increasing the frequency of contact between physical visits.

Conclusion

The digital transformation of Italcol Mascotas demonstrates how implementing technological solutions can overcome logistical and operational challenges, optimize customer communication, and increase purchase frequency without expanding the salesforce.

Italcol is now positioned to continue leading the industry with an efficient, scalable, innovative, and customer-centric business model.

+

Italcol leads omnichannel sales with Clara, its intelligent agent, enhancing order efficiency and frequency.

67%

of the registration target was achieved within just 4 months of the launch.

+60%

of the registered stores placed their first order on the platform.

30%

of those stores now place recurring orders.

Context

‍

The challenge

The goal was to strengthen client relationships, expand the portfolio, and increase the average ticket size while optimizing the customer experience in a competitive and dynamic market.

The Solution

In a dynamic market like Colombia, Clara helped Italcol respond quickly and personally, standing out while building stronger client relationships for sustained growth.

The benefits

The platform enabled each store to:

Accessible and reliable channel

Easy registration without the need for additional apps, simplifying the process for customers.

Personalized offers

Delivered directly via WhatsApp, optimizing promotions and discounts for each store.

24/7 Availability

Allowing customers to place orders at any time with clear assignments to distributors.

Unified customer vision

Consolidating all customer information into a single system, enabling enhanced data analysis and providing key insights.

The results

Connection with
points of sale

Adoption and customer loyalty

Over 60% of registered store owners placed their first order through the platform, taking advantage of exclusive activations and promotions. Of these, 30% have begun placing recurring orders.

Automation of assignment

Italcol Mascotas optimized its logistics, improving delivery accuracy and generating additional sales by increasing the frequency of contact between physical visits.

Conclusion

Italcol is now positioned to continue leading the industry with an efficient, scalable, innovative, and customer-centric business model.

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Fruki increases sales and streamlines service with order automation and a purchase journey designed 100% around the user.

+7.9K

registered customers in just 2 months since launch

+200

orders in the second month of implementation

+R$

130K

GMV

Context

Founded in 1924 with a focus on beers, Fruki produced about 200 bottles per day. Today, it is one of the largest beverage companies in south of Brazil with an extensive product portfolio, including soda, energy drinks, water, juice, beer, and refreshments. With over 100 years of history, the company now operates 2 factories with a production capacity of 620 million liters per year and is recognized with international quality seals.

The challenge

Faced with the challenge of optimizing the sales process and efficiently meeting the growing demand without compromising service quality, Fruki Bebidas sought a solution to streamline communication with retailers while simultaneously improving customer relationships.

"We want to provide more autonomy to the customer, improving service efficiency and reducing time spent on repetitive tasks. This will allow our salespeople to focus on more strategic activities, such as strengthening customer relationships and increasing sales in the product mix."

Júlio Eggers

Administrative and Marketing Director at Fruki

The Solution

With Yalo, Fruki mapped out the entire purchase journey of its customers, reviewed its back-office, and trained its entire sales team, transforming its operation model into omnichannel service and automated sales.

This resulted in a digital solution centered around the customer, using predictive models to automate service and improve sales management. Additionally, it enables the use of omnichannel data to personalize promotions and offers, providing better direction for marketing campaigns based on the specific needs of each point of sale. The solution also includes product suggestions aligned with the preferences of both retailers and end consumers, maximizing sales opportunities and average ticket value.

The creation of this direct communication channel with customers via WhatsApp, and data-driven personalized experiences, allowed Fruki to address bottlenecks in the purchasing process, providing a fast, convenient, and personalized experience.

"Digital transformation is part of the need to focus on the customer. Gathering, correctly interpreting, and structuring all the data Yalo delivers makes the service fast and effective."

Márcio Gonçalves Aires

Project Specialist at Fruki.

The benefits

Operational Efficiency:

Automating orders significantly reduces time spent on repetitive tasks, enabling salespeople to focus on higher-value activities such as strengthening customer relationships and selling new products.

Promotion and Product Management:

Real-time data usage and purchase behavior insights allow for personalized promotions, improving resource allocation and offer targeting, increasing campaign effectiveness, and optimizing promotion ROI.

Increased Customer Autonomy:

Customers have the freedom to place orders at their convenience, with automatic suggestions based on their purchase preferences, providing a more personalized and agile experience.

Agility in Service:

Reduced response time and the ability to serve more customers without compromising service quality.

Results

Just two months after implementing the solution, Fruki had already reached 7,000 customers, surpassing the initial target set for the tenth month of the project. All these customers are now able to receive personalized communications, opening up new opportunities for targeted marketing campaigns and increasing loyalty and retention.

The salesperson can also automatically suggest orders, and the customer can confirm the purchase at the most convenient time, avoiding stockouts and ensuring a better shopping experience.

Additionally, automation helped eliminate common barriers such as lost orders due to lack of time from the retailer, resulting in more than 200 orders in the second month of implementation and revenue exceeding R$130,000.

Conclusion

The implementation of Yalo led to a significant transformation in the sales process and customer service. Fruki Bebidas is now well-positioned to continue its growth journey, knowing that digital transformation is an essential step for the company’s future, maximizing sales opportunities and ensuring customer satisfaction.

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Italcol leads omnichannel sales with Clara, its intelligent agent, enhancing order efficiency and frequency.

Context

The challenge

The Solution

The benefits

Accessible and reliable channel

Personalized offers

24/7 Availability

Unified customer vision

The results

Connection with points of sale

Adoption and customer loyalty

Automation of assignment

Conclusion

+

Italcol leads omnichannel sales with Clara, its intelligent agent, enhancing order efficiency and frequency.

Context

The challenge

The Solution

The benefits

Accessible and reliable channel

Personalized offers

24/7 Availability

Unified customer vision

The results

Connection with points of sale

Adoption and customer loyalty

Automation of assignment

Conclusion

+

Fruki increases sales and streamlines service with order automation and a purchase journey designed 100% around the user.

Context

The challenge

The Solution

The benefits

Operational Efficiency:

Promotion and Product Management:

Increased Customer Autonomy:

Agility in Service:

Results

Conclusion

Connection with
points of sale

Connection with
points of sale