Yupi transforms its B2B sales model in the traditional channel with Luigi, its intelligent agent

55%

of the registration goal was achieved within just 5 months of launch.

+34%

of registered stores placed their first order through the platform.

29%

of those stores are now placing recurring orders, with an average ticket size of $14 USD.

Context

Yupi, an iconic Colombian brand with over 40 years in the snack and candy market, faced a critical challenge: how to connect directly with the traditional channel, consisting of over 500,000 stores in Colombia, without losing the efficiency provided by its outsourced distribution model.

The solution was found in Yalo, whose platform enabled personalized and targeted communication for each store, along with optimized promotions that strengthened the relationship between the brand and retailers.

The challenge

Yupi’s needs were clear: connect directly with stores, optimize distribution, and improve loyalty and engagement with the brand.

This lack of direct connection with stores resulted in the loss of crucial information, promotions not reaching their intended audience, and fragmented communication that failed to meet business needs.

While working alongside distributors, the challenge arose of maintaining direct visibility over channel operations, opening opportunities to optimize sales, strengthen the customer base, and improve promotional communication.

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The Solution

Yupi implemented an intelligent sales platform that revolutionized how it interacts with stores. The solution included a personalized registration flow allowing stores to self-register and automatically receive an assigned distributor.

The intelligent agent, Luigi, was the cornerstone of this implementation. As Yupi’s new virtual seller, Luigi enabled a direct communication channel through WhatsApp. Via Luigi, stores gained access to an extensive catalog with product suggestions and promotions available 24/7.

Yupi improved its customer service by offering support, automating interactions, and personalizing promotions, thereby increasing efficiency and engagement with the brand.

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The benefits

The platform enabled each store to:

Register easily

automatically, and without needing an additional app.

Receive personalized promotions and discounts

directly on WhatsApp.

Place orders
at any time

88% of registered stores made at least one purchase through this channel.

Get support with a single click

when needed, with two-way communication that was previously unavailable.

Additionally, Yupi gained complete visibility into the traditional channel’s data, which helped make informed decisions and adjust their commercial strategies in real time.

The results

Connection with
points of sale

In just five months since the launch, Yupi registered 54,000 points of sale, reaching over 55% of its goal. With sustained adoption growth, the platform is projected to connect with 140,000 stores within a year, redefining the brand’s relationship with stores.

Customer adoption
and  loyalty

Over 34% of registered stores placed their first order through the platform, taking advantage of exclusive activations and promotions. Of those, 29% have started placing orders regularly, with an average order size of $14 USD.

Streamlined distributor
assignment

Automated processes improved delivery efficiency, optimized logistics, and ensured more precise operations.

Conclusion

Yupi successfully transformed its relationship with the traditional channel, converting an indirect communication system into an efficient and direct commercial network. This transformation improves both the stores experience and the brand’s business results. Today, Yupi has greater visibility and agility to grow in a highly competitive environment.